The Expiration Dates. Buy us time.
Too many NYC small businesses have been impacted by COVID-19, but we’re not fully aware of how much time these places actually have left before they are forced to close down. The Expiration Dates is an initiative to save these businesses by exposing just how close they are to shutting their doors for good. You’ll never have to say “if only I knew” ever again.
Young Ones Merit Winner 2021
New York Ad Festival Shortlist 2021
New York Ad Festival Shortlist 2021
Price tags are replaced with time tags so customers can see the time they contribute to the counter.
By partnering with Google Maps, New Yorkers can digitally experience The Expiration Dates. A ‘Learn More’ button allows people to understand the initiative and contribute.
A second countdown is added to IG stories showing The Expiration Dates and serving as a shop-able sticker.
