Coors Light
The Chill-ympics
The Chill-ympics
How do you get 21-27 years olds to stop staring at a screen and just unplug? You get Coors Light to host their spin on the Olympic Games. Welcome to the Chill-ympics, a can-activated series of games that allows users to compete based on how they chill.
D&AD New Bloods Winner 2021
New York Ad Festival Finalist
New York Ad Festival Finalist
CW: Zach Rucker
Those who tune in on the tuning out get to judge how you chill.
Chill-ympians with the highest scores are awarded the silver metal, aka personalized Coors Light cans.
