Skittles. Face the Rainbow.
Everybody loves rainbows. Except one. The spinny wheel of death puts a bad rep on rainbows, and Skittles takes that personally. It’s time we Face the Rainbow through the most bizarrely calming digital experience.
New York Ad Festival Shortlist 2021
CW: Sam Altman
AD: Kendall Werra
Scan the wheel and enter a new world.
Welcome to Skittles guided meditation. Sit back and relax.
Undergo relationship counseling to confront issues with the rainbow spinny wheel.
Interact with others who have also been struck by the wheel!
Yell it out! Whatever it is that you want to yell…
Why not win tickets to bizarre events while your computer is frozen?
A voyage of unanswerable questions because what even is indigo?
Trippy violet world offering relaxing visual simulation.
How will people know to scan the wheel?
New, scannable rainbow wheel Skittles.
