A white lie is parents’ secret weapon against tough questions. Kraft Mac & Cheese is parents’ secret weapon against weeknight madness. They are both there for that little boost of help when you need it.

Insight: You don’t have to be a perfect parent to be a good one


This is how the machine will go


A park is the perfect location for Kraft’s interactive machine because it is exactly where you can find our target and provide them with some entertainment and a message that will make their day better


AD: Jordyn Silver

CW: Heather Noblett