The Expiration Dates

The pandemic impacted so many small businesses and some even to the point of closure, but we were never fully aware of how much time these businesses had left. The Expiration Dates is an initiative to save these businesses by exposing to people just how close they are to shutting their doors for good.

Price tags are replaced with time tags so customers can see the time they contribute to the counter.

By partnering with Google Maps, New Yorkers can digitally experience The Expiration Dates. A ‘Learn More’ button allows people to understand the initiative and contribute.

A second countdown is added to IG stories showing The Expiration Dates and serving as a shop-able sticker.