Enterprise is taking you on a scavenger hunt to show the true value of having freedom right at your fingertips.
Insight: People feel more liberated when they have their own car to drive.
These teasers act as the first clue to drive the consumer to their Instagram.
Freedom is at your fingertips
Here is an example of how the hunt will go. This series of texts are geolocated to a participant in Los Angeles.
And there we have it.. a winner of the scavenger hunt
AD: Jordyn Silver
CW: Heather Noblett